Have you dreamed of publishing your own book?

Book Distribution

The distinction between book "distributors" and "wholesalers" is important. Wholesalers warehouse a supply of your books and may list the title in their catalog, but they basically "wait for the phone to ring." They do no proactive selling to bookstores. For this service, they split the 55% discount on sales, 40% going to the bookstore and 15% keeping them in business. They work non-exclusively, meaning you can list with any number of other wholesalers.

Distributors, on the other hand, employ a sales force that proactively works the bookstores, to make sure that the titles they represent get on the shelves. To pay for the sales force, they take an additional discount of about 20% to 25%. Most distributors also demand an exclusive contract, which means that they are the sole stream of product into the trade.

We have contracts with the six largest wholesalers in the U.S. Our books are carried by other wholesalers in Canada, Europe, Australia, Japan, New Zealand and many other countries. Ingram Books and Baker & Taylor International also distribute our books worldwide. Two of our books are being translated into other languages.

We do not charge submission, registration or listing fees.

Marketing

You have a story to tell, and it is important to you that you tell it. But who will listen? Over 8,000 new titles are published every month, and yours is one of them for just one month. The odds are stacked against any single title pulling ahead of the rest. But some do. What's different about those titles? How do they differ from the competition? And what are the books in competition with yours. You are planning to spend $5,000 - $20,000 to tell your story, but how do you get people to listen to your story rather than someone else's? That's what marketing is all about: getting your book bought and your story heard.

When your book lands on a bookstore shelf, it can leave in only one of two ways: out the back door as a return, or out the front door as a purchase. The purpose of marketing is to maximize the chances that 1) it will get into the bookstore, and 2) it will leave by the front door.

Why bother?

Sales is simply an order fulfillment function, whereas marketing is the business of getting the order in the first place. Publishing is a market-driven business. That means that the success of your book depends largely on the marketing thrust behind it. No marketing, no sales. So even the best book can languish in a warehouse without marketing. If they do not build a market in six months your book will be dropped from the catalogs and sent back to you. How do you sell them now? Many authors have a garage full of books because they did not want to set up a marketing plan. If you do not want to spend the time promoting your book we suggest you think again about publishing a book.

Marketing is a twofold process we call "push-pull." Imagine book distribution to be a pipeline, starting at our warehouse and ending up with a customer leaving a bookstore with your book (hopefully paid for!). The "push" involves moving books into the pipeline so that they land on bookstore shelves for browsers to find, and targets trade participants such as distributors' reps and bookstore buyers. The "pull" involves bringing your book to the attention of buyers, so that they pull the book out of the bookstore.

While your publisher may team up with you in marketing, you must decide the level of marketing you want them to perform for you. And the time to begin thinking about marketing is before the ink is dry on the manuscript. How much time do you want to put in traveling to book signings. Are you ready to appear for radio interviews and TV appearances. You will have to be media trained for apperances. We can arrange this for you.

The way to begin planning for this crucial aspect of your literary success is the Marketing Plan. A formal, written plan is essential because it:

· Gives you a starting block kick off against
· Forces you to look ahead
· Focuses you on key issues
· Gives you a schedule.

While we are working on producing your book, we coach you in developing a marketing plan. This is most expensive aspect of publishing a book. It also can be the most time consuming. We have heard authors say "can't you just promote the book I have no problem with paying for it." "If it was published by a major publishing house wouldn't they promote it" Money does not buy a best seller. We have had people who requested that we do not print their email address or phone number in their book. If you are a major author that may be possible. But they pay for the convenience of having their publisher field their calls You have to be willing to get out and promote your book. You have to be available to the media. Book publishers sell books they do not market them you have to do that. People want to hear and see you.